About Me
I’m a product designer from Armenia with 5+ years of experience designing digital products, specializing in iGaming and SaaS ecosystems, including casino platforms, backoffices, and complex systems. I design clear, intuitive interfaces that serve both users and business goals.
My strength is simplifying complex logic into simple, usable design. I’ve designed end-to-end products that solve real problems, from complex internal tools to customer-facing platforms, always aiming for quality, clarity, and consistency. I’ve worked in both startup and enterprise environments, adapting easily to structured teams or fast-paced, evolving projects.
Work Experience
An overview of my experience in product design
Senior Product Designer
2024 — Now
Currently working on the redesign of the casino platform, which is skinnable and allows flexible theming and customization across clients.
Designed the backoffice system for casino platform, focusing on Bonus Engine, User & Role Management and Reporting.
Worked on slot game design, closely collaborating with illustrators and developers to align visuals, gameplay, and user experience.
Product Designer
2022 — 2026
Freelance Projects
I've worked on freelance projects across multiple industries — iGaming, mobile games, fintech, and e-commerce. Designed casino games (slots, live casino, crash, originals), a sportsbook platform, a peer-to-peer payments system, an e-commerce store, and a belote game.
Also collaborated with Sololearn and Live Vegas as a contributing designer on their product work. Each project delivered end-to-end, from defining product scope and user needs through development-ready design.
Product Designer
2022 — 2024
Worked on the Live Casino product (Creedroomz), where I built a design system used across live casino games, and designed Live Roulette, Baccarat, and Dragon Tiger. Also designed a dealer app for tracking shifts, performance ratings, and other key data.
Designed backoffice products including betshop cashier backoffice, poker game backoffice, casino games provider backoffice and others
Created numbers of landing pages for Fastex, with a focus on clarity, visual hierarchy, and usability.
Closely collaborated with product managers and UI developers to ensure alignment across design, functionality, and implementation.
Product Designer
2021 — 2022
Designed the core Zegashop website, where users access and manage their storefronts, explore templates, and interact with platform features.
Created a suite of e-commerce website templates, built for customization, usability, and responsive performance.
Designed the platform’s drag-and-drop page builder, enabling users to create and manage pages and sections effortlessly without touching code.
Collaborated closely with product and development teams to align UI/UX decisions with business goals and technical constraints.
Services
The services I offer for digital product design
Ready to Start?
FAQ
Everything you might want to know before we start working together
What does your design process look like?
I start with understanding the product and goals, then move into structuring flows, wireframing, and visual design. The process is collaborative and iterative, with regular feedback along the way.
How do you structure pricing?
Pricing depends on the scope and complexity of the project. I typically work on a project basis, but I’m flexible depending on the needs and timeline.
How long does a project usually take?
Project timelines depend on scope and complexity. Smaller projects can take 1–3 weeks, while larger products or systems typically range from 4–8+ weeks. I always define clear timelines upfront.
What do you need to get started?
A brief overview of your product, goals, and any relevant information. From there, I help define scope, structure the process, and move into design.
Are you available for full-time roles as well?
Yes, I’m open to both freelance projects and full-time opportunities, depending on the fit and scope.