The existing flow suffered from cluttered layouts, unclear bet types, and limited real-time feedback. It frustrated users and undermined confidence in decision-making.
We needed to design a modern, adaptable interface that balances complexity with ease of use, particularly on mobile devices where most users place bets.
• Information Overload: Balancing odds, events, and outcomes within a compact space.
• Dynamic Content, Calm UI: Odds constantly change, how to indicate updates without overwhelming users?
• Multiple Bet Types: Single, accumulator, system, each requiring distinct visual treatment.
• Mobile-First Needs: Optimized for one-handed use and thumb-friendly actions.
We conducted user interviews and competitive analysis. Key user pain points included:
• Users expect real-time odds updates but dislike constant flashing.
• New bettors are confused by bet types; experienced bettors want faster multi-bet building.
• Clear win potential and bet cost breakdowns boost confidence.
• Speed matters most, users want frictionless flows, especially during live events.
1. Prematch Exploration Flow
Users can explore a wide range of events, apply filters based on their favorite sports, and monitor the odds as they change.
Key Improvements:
• Sticky betslip preview
• Event cards with clear odds visibility
• Smart filters for quick navigation
2. Betslip Flow
The final result introduced a clearer structure and a more approachable interface. Key controls became easier to locate, interactions felt more predictable, and the overall experience became simpler to use in everyday situations.
A flexible, context-aware drawer system enables users to:
• Switch between bet types
• Apply stakes to all or individual bets
• See potential winnings instantly
• Track odds changes with subtle visual cues
• Introduce customized betting formats for niche sports
• Enhance real-time analytics for admins to monitor pool performance
• Deepen mobile-first optimizations to improve accessibility
This redesign not only delivered a fresh visual, but also empowered user confidence, removed friction, and adapted to real-time data without overwhelming the user.